Does it matter which Real Estate brokerage an agent associated with when I choose to Sell My House?

Does the real estate agent I hire really make a difference which real estate company he is associated when I am selling my house?

It’s all about the Agent: Agents do the hard work, not the brokerage firms.

The truth is that it’s all about the individual agent you hire and the type of marketing they are going to do once you sign the listing agreement. Each agent has their own marketing techniques and advertising budget.  The agent you hire should be able to guide through the process seamlessly. The 101 Reasons to use a Real Estate Agent.

Big real estate brokerage firms are big because they’re good at retaining old Agents and recruiting new ones; it’s rarely about how well their Agents market and sell properties. Yes, there are probably talented agents at the big firms. But one could easily assume that if a brokerage company is four times larger than another brokerage company, they should sell four times as many properties. In most cases, that’s not true.

It is rather more about what we as real estate agents do for their clients and what we are independently willing to spend on the marketing to present your home to the public.

Does the real estate agent or the real estate brokerage  pay for advertising?

Each Agent has their own techniques and advertising/marketing budget. Remember Real Estate Agents get paid by commission and receive a 1099 each year and not W-2. Real Estate Agents are independent contractors. Agents run their own businesses under the name of the real estate brokerage, but they are NOT employees of the brokerage company. So when it comes to marketing your home for sale, those marketing expenses come straight out of the Agent’s commission, not the big brokerage’s bank account.